FLAGSHIP STUDIOS’ HELLGATE: LONDON CELEBRATES THE MOST SUCCESSFUL ONLINE KOREAN LAUNCH IN THREE YEARS
San Francisco, CA (April 11th, 2008) - Flagship Studios today announced that its action role-playing game Hellgate: London has become the most successful online video game launch in Korea of the past three years with over 1 million accounts registered within the first two weeks of its open beta test. Hellgate: London is the first online game in over three years to use a monthly subscription business model.
After launching the open beta on January 15th, Hellgate: London quickly rose to the ninth most played online game, fifth most popular RPG and most popular online beta game in PC Cafes*, with over 1 million accounts. Hellgate: London was released commercially on February 22nd, and achieved record sales in its first week of presales.
“To become the most successful launch in Korea for over three years is an incredible achievement,” said Bill Roper, CEO of Flagship Studios. “This milestone wouldn’t have been possible for us to achieve without the incredible support of our publishing partner, Hanbitsoft, and our dedicated community in Korea. We look forward to expanding the Hellgate universe and building upon this success in the future.”
“Flagship Studios are well aware of how the Asian market operates very differently to the Western territories” said Alex Kim, CEO of HanbitSoft, “By listening to players’ feedback and through constant updates to the game, Hellgate: London will continue to be an incredible success throughout Asia.”
*According to Gametrics and Game Report